Give photography predictable space
Image treatment stays consistent enough for the catalogue to feel intentional even when source photography varies.
An ecommerce template designed for the content that arrives after the perfect mockup.
Furniture browsing is visual, but a reusable WordPress template has to work with different image crops, product names, category sizes and content entered by people who are not redesigning the page every time. The interface needed enough structure to keep the catalogue coherent under ordinary content variation.
My contribution. I worked on image-led catalogue hierarchy, reusable storefront sections, product-card behavior and template rules that support real CMS content.
Image treatment stays consistent enough for the catalogue to feel intentional even when source photography varies.
Names, categories and decision details follow stable patterns instead of moving with each card.
Spacing, type rules and reusable blocks account for longer copy and evolving catalogue content.
The artifacts sit inside the story because proof is more useful next to the decision it supports than in a ceremonial section at the end.
This case has limited public visual material, so the write-up stays focused on the work I can describe accurately rather than filling the page with decorative substitutes.
The work is less about one frozen homepage and more about building enough visual rules for a CMS-driven storefront to keep behaving after the demo content disappears.
Category structure supports visual browsing.
Product cards balance image and useful detail.
Reusable sections absorb normal content variation.
Template rules reduce accidental visual drift.
The work is less about one frozen homepage and more about building enough visual rules for a CMS-driven storefront to keep behaving after the demo content disappears.